Zhang Wei Jun

Zhang Wei Jun, Peanut Oil Manufacturer & Hardware Store Owner

With peanut oil producer Zhang, we assessed how we could set out to inject interest in the perception of his produce, developing added customer value locally and to a wider international market base.   For Zhang, packaging for both oil and husk extract (good fodder for pigs, humans and plant growth) reconsidered bottle shape, size and presentation to raise price and value of his oil, as well as re-engaging him with the pleasure of a business he had built up over ten years.  Techniques and materials from a hairdryer to goods in his hardware stall were sourced to rethink designs. A traditional style wooden stamp was created for logo, it accompanied a booklet highlighting the attributes of peanut oil and husk, verbalising the oils properties and values of his home-grown process for others to understand in text.

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